Aim: To enhance the scientific and practical competencies of participants in addressing current issues of doing business under wartime conditions.

Sessions / panels:

1. Business organization under wartime conditions (Entrepreneurial mindset, idea generation, challenges, and support)
   Speaker: PhD, Assoc. Prof. Olena Purdenko
2. Franchising as a business model under wartime challenges (Typology, master franchising, efficiency)
   Speaker: PhD, Assoc. Prof. Viktoriia Melnyk

Participation fee:

Participation fee is 750 UAH.
BENEFICIARY: State University of Trade and Economics
EDRPOU code: 44470624
IBAN: UA528201720313231006201048699
Payment description: 25010100, for participation in the scientific online workshop “Business in Wartime: From Organization to Franchising”, full name

Venue: Online via Microsoft Teams (link will be provided to registered participants)

Registration deadline: November 26, 2026
Registration form

Contacts:
Department of Enterprise Economics and Finance
State University of Trade and Economics
E-mail: debf@knute.edu.ua 
o.purdenko@knute.edu.ua