ONYSHCHENKO Volodymyr,
Doctor of Economics, Professor, Professor at the Department of International Economic Relations
of Kyiv National University of Trade and Economics
MANAGEMENT OF TRANSNATIONAL CORPORATIONS
Background. Nowadays the theory and practice of management of leading multinational companies changes dynamically, so every company that wants to be competitive on world markets, should carefully examine international experience and not only implement it in their practice, but also try to develop something of their own.
The analysis of recent researches and publications. Research palette is quite diverse, but remains unfinished: a methodological context of the definition of international management, decision-making multinational companies on their spatial organization and systematization of directions of evolution of international management.
The aim of the article is clarification of the discourse of international management by inclusion of the mechanism of decision-making by the company concerning their spatial organization, balance of its multi-level objectives and the impact of uncertainty on the organization, planning and business management.
Materials and methods. The works of domestic and foreign experts on the studied problem served as research materials. During the preparation of the article general scientific methods of the research such as the methods of historical and logical analysis, synthesis and abstraction were used.
Results. Under the international management, the author understands the comprehensive administrative process that provides a total maximal effect for multinational companies through the implementation of solutions for optimization of territorial structure of the company and transactional costs of adaptation of corporate management to the peculiarities of formal and informal institutional context of a particular country.
The author highlights the following main provisions that formed methodological and practical trends of international management: 1) recognition of human and intellectual capital as a strategic resource, time to market entry and its development; 2) consideration of the corporation as an open system, which is based on the development of internal and external partner relationships, the development of horizontal relations, the balance of business interests of different level; 3) decentralization of corporate planning and management; 4) Forecasting and planning of business development on the basis of probable strategic analysis of the global business environment; 5) development of multi-format multinational companies.
Conclusion. The development of international management is aimed at maximum adaptation of multinational companies to changes with an attempt to influence them actively. In a further it is necessary to develop approaches to the formation of global chains of added value; methods of enhancing of corporate activity through the use of new information technologies and stimulation of innovation of the company.
Keywords: management, international management, multinational company, decentralization of governance, risks, uncertainty.
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